Naturally we might think that brand alone is the sole component to linking business and consumer to the end purchase. But it’s not quite as simple as that.
Behind the face of the brand are the people who turn the cog wheels, build the business and make it function. It’s these people behind the brand who also help to form the all-important customer loyalty and trust. This is where we see the arrival of “personal branding” and the importance of marketing ourselves just as powerfully as the product.
SO, WHAT IS PERSONAL BRANDING?
Personal branding aids the growth of business, it enables you to clearly establish and differentiate your business from all the others, but most importantly it’s done with a human touch. By humanising the brand, you can form connections that wouldn’t otherwise be made without it.
It’s a tough market out there and standing out from your competitors is getting increasingly harder – it’s time to set yourself aside from the others. People trust people, so with a friendly face accompanying the brand you can show off the skills and USP that your business is offering in a personal way.
Personal branding brings power to you and your brand. It’s a valuable asset that enables you to be seen, helping to put your business on the path of development that you’re seeking out. Putting this strategy into place builds essential foundations, showcasing your unique voice, signature image or special offering that you’ll be known and recognised for.
Whatever the end target, personal branding will help you get there putting you in the driver’s seat and in full control of the marketing strategy.
WHAT ARE THE REAL POWERS OF PERSONAL BRANDING?
Networking power:
In person or online, personal branding opens doors to new networking opportunities as you begin to stand out from the crowd and resonate with increasing numbers of potential clients or customers. Successful personal branding will drive website traffic, increase social channel engagement and provide endless opportunities for professional conversations to develop.
Business boom:
A boost in image from personal branding clears the way for real talk and business opportunity with new clients, including those who may not have been within your target market before. The adapted and attractive brand paths the way for them to find you. By building your personal brand you can reach a broader audience, connect with followers and secure more clients.
Loyalty:
Business growth stems from success in creating confidence and authenticity with your customers. Maintaining your personal branding strategy provides consistency and good results which will in turn generate brand loyalty for your business.
WE KNOW THIS WORKS.
Personal branding has true leaders that demonstrate the results that implementing this strategy has. From Elon Musk to Mark Zuckerberg, Richard Branson to Michelle Obama, they’ve all successfully grown a personal brand and are now in a whole other league. Whilst this may not be considered a great comparison on first glance for small businesses, the same principle applies; personal branding is essential in showcasing your USP, constructing a successful business and becoming a market leader.
