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What Are SMART Objectives & How Do I Apply Them?

Many companies spend their time drifting from one goal to the next, or working on several all at once, whilst actually accomplishing very little. But not to worry, this is a common mistake when trying to improve your business and one we have all made once or twice. Luckily, we are here with a solution.
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5 Ways to Improve Your Website Performance

If you own a business, you no longer have to face the question of whether you should have a website or not. Compared to a decade ago, websites are now a necessity, and simply having one just isn’t enough. In the ever-evolving competitive landscape we find ourselves in today, to ensure your business is successful, […]
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The 5 Golden Rules of Building a Personal Brand

The term “brand” is often associated to businesses themselves, with many individuals even assuming it only refers to large corporate companies. There are in fact, two different types of brand – a personal brand, and a business brand.
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What are SSL Certificates, and Why Do You Need One?

Chances are, if you are a website owner, you will have heard the phrase SSL certificate many times. However, many website owners are still utterly clueless about what an SSL certificate entails, and why it is so important that they have one.
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Why You Should Care About Content Marketing

Advertising used to be considered a whole lot simpler. Now, we are looking at the importance of using multiple avenues to capture and connect with our target audience. Something that can be quite overwhelming if you’re first starting out and unfamiliar with the new worlds of social media, blogs, video or other online interactives.
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What Should We Be Doing to Market to Millenials?

Arriving at a time when social media started to take over, the millennials have since been led by a world of filters, staged social content, instant connectivity and the picture-perfect life. In turn, this has completely changed the direction and the way we use marketing to connect with customers.
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Why We Shouldn’t Forget About the Relevance of Traditional Marketing Techniques

Our millennials and Gen Zs have grown up with technology and connectivity an everyday norm, and so traditional marketing is now often overlooked and or ignored. But whilst digital marketing has earned its place on the podium as an efficient and leading marketing tool for businesses, it’s important to look back and consider marketing’s original roots and implement traditional techniques.
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